diff --git a/layouts/partials/head/seo.html b/layouts/partials/head/seo.html
new file mode 100644
index 0000000..5d879b3
--- /dev/null
+++ b/layouts/partials/head/seo.html
@@ -0,0 +1,169 @@
+{{- $params := .Scratch.Get "params" -}}
+
+{{- with .Site.Params.verification.google -}}
+  <meta name="google-site-verification" content="{{ . }}" />
+{{- end -}}
+{{- with .Site.Params.verification.bing -}}
+  <meta name="msvalidate.01" content="{{ . }}" />
+{{- end -}}
+{{- with .Site.Params.verification.yandex -}}
+  <meta name="yandex-verification" content="{{ . }}" />
+{{- end -}}
+{{- with .Site.Params.verification.pinterest -}}
+  <meta name="p:domain_verify" content="{{ . }}" />
+{{- end -}}
+{{- with .Site.Params.verification.baidu -}}
+  <meta name="baidu-site-verification" content="{{ . }}" />
+{{- end -}}
+{{- with .Site.Params.verification.so -}}
+  <meta name="360-site-verification" content="{{ . }}" />
+{{- end -}}
+{{- with .Site.Params.verification.sogou -}}
+  <meta name="sogou_site_verification" content="{{ . }}" />
+{{- end -}}
+
+  <script async src="https://track.jamesflare.com/script.js" data-website-id="c687e659-a8de-4d17-a794-0fb82dd085f5"></script>
+
+{{- /* Home SEO */ -}}
+{{- if .IsHome -}}
+  <script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "WebSite",
+    "url": "{{ .Permalink }}",
+    {{- with .Site.LanguageCode -}}
+      "inLanguage": "{{ . }}",
+    {{- end -}}
+    {{- with .Site.Params.author.name -}}
+      "author": {
+        "@type": "Person",
+        "name": {{ . | safeHTML }}
+      },
+    {{- end -}}
+    {{- with .Site.Params.description -}}
+      "description": {{ . | safeHTML }},
+    {{- end -}}
+    {{- $image := .Site.Params.seo.image -}}
+    {{- with dict "Path" $image | partial "function/resource.html" -}}
+      "image": {
+        "@type": "ImageObject",
+        "url": "{{ .Permalink }}",
+        "width": {{ .Width }},
+        "height": {{ .Height }}
+      },
+    {{- else -}}
+      {{- with $image -}}
+        "image": "{{ . | absURL }}",
+      {{- end -}}
+    {{- end -}}
+    {{- with .Site.Params.seo.thumbnailUrl -}}
+      {{- with dict "Path" . | partial "function/resource.html" -}}
+        "thumbnailUrl": "{{ .Permalink }}",
+      {{- else -}}
+        "thumbnailUrl": "{{ . | absURL }}",
+      {{- end -}}
+    {{- end -}}
+    {{- with .Site.Copyright -}}
+      "license": "{{ . | safeHTML }}",
+    {{- end -}}
+    "name": {{ .Site.Title | safeHTML }}
+  }
+  </script>
+
+{{- /* Page SEO */ -}}
+{{- else if .IsPage -}}
+  {{- $authorName := .Site.Params.author.name | default (T "single.author") -}}
+  {{- with .Params.author -}}
+    {{- if reflect.IsMap . -}}
+      {{- $authorName = cond (isset . "name") .name $authorName -}}
+    {{- else -}}
+      {{- $authorName = . -}}
+    {{- end -}}
+  {{- end -}}
+  <script type="application/ld+json">
+  {
+    "@context": "http://schema.org",
+    "@type": "BlogPosting",
+    "headline": {{ .Title | safeHTML }},
+    "inLanguage": "{{ .Site.LanguageCode }}",
+    "mainEntityOfPage": {
+      "@type": "WebPage",
+      "@id": "{{ .Permalink }}"
+    },
+    {{- $images := $params.seo.images | default slice -}}
+    {{- if not $images -}}
+      {{- with .Resources.GetMatch "featured-image-preview" -}}
+        {{- $images = slice "featured-image-preview" -}}
+      {{- end -}}
+      {{- with .Resources.GetMatch "featured-image" -}}
+        {{- $images = slice "featured-image" -}}
+      {{- end -}}
+    {{- end -}}
+    {{- with .Site.Params.seo.image -}}
+      {{- $images = $images | default (slice .) -}}
+    {{- end -}}
+    {{- with $images -}}
+      "image": [
+        {{- range $index, $value := . -}}
+          {{- if gt $index 0 }},{{ end -}}
+          {{- with dict "Path" $value | partial "function/resource.html" -}}
+            {
+              "@type": "ImageObject",
+              "url": "{{ .Permalink }}",
+              "width": {{ .Width }},
+              "height": {{ .Height }}
+            }
+          {{- else -}}
+            {{- with $value -}}
+              "{{ . | absURL }}"
+            {{- end -}}
+          {{- end -}}
+        {{- end -}}
+      ],
+    {{- end -}}
+    "genre": "{{ .Type }}",
+    {{- with .Params.tags -}}
+      "keywords": "{{ delimit . ", " }}",
+    {{- end -}}
+    "wordcount": {{ .WordCount }},
+    "url": "{{ .Permalink }}",
+    {{- if not .PublishDate.IsZero -}}
+      "datePublished": {{ .PublishDate.Format "2006-01-02T15:04:05-07:00" | safeHTML }},
+    {{- else if not .Date.IsZero -}}
+      "datePublished": {{ .Date.Format "2006-01-02T15:04:05-07:00" | safeHTML }},
+    {{- end -}}
+    {{- with .Lastmod -}}
+      "dateModified": {{ .Format "2006-01-02T15:04:05-07:00" | safeHTML }},
+    {{- end -}}
+    {{- with .Site.Copyright -}}
+      "license": {{ . | safeHTML }},
+    {{- end -}}
+    {{- $publisher := $authorName | dict "name" -}}
+    {{- $publisher = $params.seo.publisher | default dict | merge $publisher -}}
+    "publisher": {
+      "@type": "Organization",
+      "name": {{ $publisher.name | safeHTML }}
+      {{- $logo := $publisher.logoUrl -}}
+      {{- with dict "Path" $logo | partial "function/resource.html" -}}
+        ,"logo": {
+          "@type": "ImageObject",
+          "url": "{{ .Permalink }}",
+          "width": {{ .Width }},
+          "height": {{ .Height }}
+        }
+      {{- else -}}
+        {{- with $logo -}}
+          ,"logo": "{{ . | absURL }}"
+        {{- end -}}
+      {{- end -}}
+    },
+    {{- with $authorName -}}
+      "author": {
+        "@type": "Person",
+        "name": {{ . | safeHTML }}
+      },
+    {{- end -}}
+    "description": {{ .Description | safeHTML }}
+  }
+  </script>
+{{- end -}}