diff --git a/lectures/optimization/emplace_back/README.md b/lectures/optimization/emplace_back/README.md
new file mode 100644
index 0000000..e2e78c2
--- /dev/null
+++ b/lectures/optimization/emplace_back/README.md
@@ -0,0 +1,85 @@
+# `emplace_back` vs. `push_back` in C++
+
+## Overview
+
+Both `push_back` and `emplace_back` are member functions of C++ standard library containers (e.g., `std::vector`, `std::deque`) used to add elements to the end of the container. However, they differ in how they construct and insert these elements.
+
+## `push_back`
+
+The `push_back` function adds an existing object to the end of the container. It requires the object to be constructed before being passed to the function.
+
+**Usage:**
+
+```cpp
+std::vector<MyClass> vec;
+MyClass obj(args);
+vec.push_back(obj); // Adds a copy of 'obj' to the vector
+```
+
+If the object is movable, push_back can utilize move semantics:
+
+```cpp
+vec.push_back(std::move(obj)); // Moves 'obj' into the vector
+```
+
+## `emplace_back`
+
+The emplace_back function constructs a new element in place at the end of the container. It forwards the provided arguments to the constructor of the element, eliminating the need for a temporary object.
+
+**Usage:**
+
+```cpp
+std::vector<MyClass> vec;
+vec.emplace_back(args); // Constructs 'MyClass' directly in the vector
+```
+
+This approach can improve performance by avoiding unnecessary copy or move operations, especially for complex objects.
+
+## Key Differences
+
+- **Object Construction:**
+  - `push_back`: Requires a fully constructed object.
+  - `emplace_back`: Constructs the object in place using provided arguments.
+
+- **Performance:**
+  - `push_back`: May involve copy or move operations, depending on whether the object is passed by value or moved.
+  - `emplace_back`: Potentially more efficient for complex objects, as it avoids extra copy or move operations.
+
+## When to Use
+
+- **Use `push_back`** when you have an existing object that you want to add to the container.
+
+- **Use `emplace_back`** when you want to construct a new object directly in the container, especially if the object's construction is complex or resource-intensive.
+
+## Example
+
+```cpp
+#include <vector>
+#include <string>
+
+class MyClass {
+public:
+    MyClass(int id, const std::string& name) : id_(id), name_(name) {}
+private:
+    int id_;
+    std::string name_;
+};
+
+int main() {
+    std::vector<MyClass> vec;
+
+    // Using push_back
+    MyClass obj(1, "Object1");
+    vec.push_back(obj); // Adds a copy of 'obj'
+
+    // Using emplace_back
+    vec.emplace_back(2, "Object2"); // Constructs 'MyClass(2, "Object2")' in place
+
+    return 0;
+}
+```
+
+In this example, emplace_back constructs the MyClass object directly within the vector, potentially reducing overhead compared to push_back, which adds a copy of an existing object.
+
+For a visual explanation and further insights, consider watching the following video: [![C++ From Scratch: push_back vs. emplace_back](https://img.youtube.com/vi/BbPWrkgj1I4/0.jpg)](https://www.youtube.com/watch?v=BbPWrkgj1I4)
+